PGBM146 Value Creation in Organisations- Managing Operations and Marketing

This business report is based on Nissan Motor Manufacturing UK Ltd.

The content of the report will demonstrate learning undertaken during the module and apply analytical models appropriate to inform business strategy on where value creation can be applied for competitive advantage.

The work-based report must demonstrate coverage of the module learning outcomes:

Knowledge

K1. A critical understanding of operational and marketing theories, concepts and strategies and how these impact on value creation in organisations.

K2. A critical understanding of the contemporary challenges relating to value creation in a range of organisations.

K3. A critical understanding of the major decisions confronting managers in the management of value creation.

Skills:

S1. Relevant transferable skills relating to the cross-cultural management of value creation in a professional context including problem solving, creativity, communication, and working collaboratively.

S2. How to conduct research using relevant journal and business documentation

Your task is to research and produce a business report that delivers a critical evaluation of the value chain activities of Nissan Motor Manufacturing UK Ltd. The report must identify opportunities for value creation in the marketing and operations management activities of Nissan Motor Manufacturing UK Ltd and suggest how this will support the organisation in gaining competitive advantage within the sector. The report must use detailed and referenced analytical models, appropriate to the organisation.

您的任务是研究并制作一份商业报告,提供日产汽车英国制造有限公司价值链活动的关键评估。该报告必须识别价值创造的机会,在营销和运营管理活动的日产汽车制造英国有限公司,并建议这将如何支持组织在行业内获得竞争优势。报告必须使用详细的和参考的分析模型,适合组织。

The business report must cover the points listed below.

Carry out detailed research to provide you with up-to-date information appropriate to delivering a strategic level investigation on the organisation. The research information should enable you to carry out a critical evaluation of the business’s value- added strategy reviewing the marketing and operations activities and analysing how these deliver strategic goals.

进行详细的研究,为您提供最新的信息,以提供对组织的战略层面的调查。研究信息应该使你能够对企业的增值战略进行批判性的评估,审查营销和运营活动,并分析这些活动是如何实现战略目标的。

Demonstrate critical understanding of how Nissan Motor Manufacturing UK Ltd. co- creates value for customers through the integration of core aspects of marketing and operations management. This includes how value is created holistically through the market research, product development, prototype, supply chain, production, and diffusion into the related markets

展示对日产汽车英国制造有限公司如何通过整合营销和运营管理的核心方面共同为客户创造价值的关键理解。这包括如何通过市场研究、产品开发、原型、供应链、生产和向相关市场扩散来整体创造价值

Deliver a critical appraisal of Nissan Motor Manufacturing UK Ltd. practices related to marketing and operations management theory.对英国日产汽车制造有限公司的市场营销和运营管理理论进行批判性评估

Synthesise suitable recommendations for Nissan Motor Manufacturing UK Ltd. to improve marketing and operations management strategy and deliver enhanced value creation and competitive advantage. Your suggestions for implementation must be supported by relevant theoretical underpinnings, research into the sector and application to analytical models.

为英国日产汽车制造有限公司综合适当的建议,以改善营销和运营管理战略,并提供增强的价值创造和竞争优势。您的实施建议必须得到相关理论基础、部门研究和分析模型应用的支持。

Submission of Assessment:

  • One electronic copy of the work should be submitted via JIRA prior to the deadline.
  • The University’s Post Graduate Generic Marking Criteria attached will be used to assess the work.

Referencing your work

In this institution the Harvard method of referencing is used.

The Harvard method of referring to publications and of arranging references uses the author’s name and the date of the publication. References are listed at the end of the text in alphabetical order by author’s name. The general format of a journal reference is shown below:

Smith, J. (1999) How to succeed! Journal of Entrepreneurs, 1(2), p. 34-56

Author’s name and initials are listed first, followed by year of publication in brackets. Then there is the title of article and the journal where article appears, which is in italics. Finally, state the volume and issue Number (in brackets) along with the pages where article can belocated.

A short guide to Harvard referencing is available on the library site.

Please contact us for a complete sample and/or customised paper addressing the above/similar questions.