MRKT19037: International Marketing

MRKT19037: International Marketing

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Description

Assessment Tasks

1 Presentation

Assessment Title

Individual Presentation: International Marketing Environment Analysis


Task Description

Select a baby formula company/brand from the following list.

Select an international market for your company from the following list.

  • China
  • India
  • Vietnam
  • Philippines
  • Malaysia
  • Columbia

Your company is currently considering to assess an international market. Being an international marketing expert, you are required to identify, explain, justify, and present how the factors of the international marketing environment might influence the marketing of a baby formula product to a specified market.

Notes for the assessment task

  • Prepare your PowerPoint presentation in 15 slides (maximum). You will have 15 minutes (maximum) to present your task.
  • Please ensure that your presentation includes relevant concepts, theories, tools, and models discussed in the first five weeks in this unit.
  • For F2F/Online/DST students: Due to COVID-19 situation, we will not hold any in-class presentation for F2F or Metro campus students. Thus, all students are required to upload their PowerPoint presentations with voiceover online through a specified assessment link, and by week 5.
  • For hints on how to convert a PowerPoint slide to a presentation with voiceover, please view the link. Adding a voiceover to PowerPoint presentations in 5 easy steps: http://www.emergingedtech.com/2012/12/add-voice-over-to-powerpoint-presentations-in-5-easy-steps/. You can also watch some other YouTube videos.
  • The Turnitin Matching rate must not exceed 20%.
  • Please familiarise yourself with the University’s assessment policy and procedure, grading policy, assessment extension policy, late submission penalty, plagiarism policies and the like.
  • As per the policy, late submission of an assessment task will attract a 5% deduction of available marks for each day after the due date.
  • If you need to submit an assessment extension request, you can only apply through the unit Moodle site at least 24 hours before the deadline ends.
  • Please consult your lecturer and tutor about developing this assessment task. The selection and presentation of resources from Google, Wikipedia, Social Media (e.g., Instagram, Facebook, LinkedIn etc.), NetMBA, MarketingTeacher, tutor2u, assessment hire and other third party sources will be assessed negatively.

Assessment Due Date

Week 5 Friday (14 Aug. 2020) 5:00 pm AEST

.pptx with voiceover


Return Date to Students

Week 7 Friday (4 Sep. 2020)


Weighting

20%


Assessment Criteria

For more details about the following marking criteria, please read the marking rubric and watch the recorded videos that are to be available in the Moodle site, and participate in your class regularly. 

  • Identification – 5 marks
  • Explanation – 5 marks
  • Justification – 5 marks
  • Presentation – 5 marks

Referencing Style


Submission

Online


Learning Outcomes Assessed

  • Analyse environmental factors in an international marketing context

Graduate Attributes

  • Communication
  • Problem Solving
  • Critical Thinking
  • Information Literacy

2 Written Assessment

Assessment Title

Individual Task: International Marketing Case Analysis


Task Description

Select one of the following two International Marketing cases, and answer the questions listed in your chosen case. These cases will be uploaded on the Moodle site on/before week 5 for you.

  • Case 1: Tourism New Zealand – using research to activate the ‘active considerers’
  • Case 2: Wal-mart’s entry into Africa – not business as usual but a leap into unknown territory

Notes for the assessment task

  • Prepare the case in a report format with a title page, table of contents, executive summary, introduction, answers to the case questions, and conclusion.
  • Answers to each of the questions must be within 500 words and be explained with theoretical justifications and practical examples with appropriate citations.
  • The total word limit for the whole document must not exceed 3000 words, including references.
  • You need to have citations/references of at least 8 recent and relevant journal articles, and two textbooks;
  • Please ensure that your task includes relevant concepts, theories, tools, and models etc. discussed in 6-8 weeks in this unit.
  • The Turnitin Matching rate must not exceed 20%.
  • Please upload your assessment task online through a specified assessment link, and by week 8. It must be a word document.
  • Please familiarise yourself with the University’s assessment policy and procedure, grading policy, assessment extension policy, late submission penalty, plagiarism policies and the like.
  • As per the policy, late submission of an assessment task will attract a 5% deduction of available marks for each day after the due date.
  • If you need to submit an assessment extension request, you can only apply through the unit Moodle site at least 24 hours before the deadline ends.
  • Please consult your lecturer and tutor about developing this assessment task. The selection and presentation of resources from Google, Wikipedia, Social Media (e.g., Instagram, Facebook, LinkedIn etc.), NetMBA, MarketingTeacher, tutor2u, assessment hire and other third party sources will be assessed negatively.

Assessment Due Date

Week 8 Friday (11 Sep. 2020) 5:00 pm AEST


Return Date to Students

Week 10 Friday (25 Sep. 2020)


Weighting

40%


Assessment Criteria

For more details about the following marking criteria, please read the marking rubric and watch the recorded videos that are to be available in the Moodle site, and participate in your class regularly.

  • 5 questions X 6 marks = 30 marks
  • Report format + styles + citations/references = 10 marks

Referencing Style


Submission

Online


Submission Instructions

.docx file


Learning Outcomes Assessed

  • Discuss the key concepts of international marketing, and their importance to businesses and the world economy
  • Analyse environmental factors in an international marketing context

Graduate Attributes

  • Communication
  • Problem Solving
  • Critical Thinking
  • Information Literacy

3 Written Assessment

Assessment Title

Individual Task: International Marketing Mix Strategies


Task Description

The COVID-19 Pandemic has many disruptive effects, and one of such is its adverse effects on the Tourism Sector in Australia. The Australian government is aiming to recover this situation and promote the industry as “Australia: the Safest Destination” to China and India between October and December 2020. You are required to choose one international market (i.e., either China or India), define its characteristics, and design the International Marketing Mix Strategies to support the aim of the Australian government.

Notes for your assessment task

  • Prepare this task in a report format with a title page, table of contents, executive summary, introduction, international market characteristics, current positioning and challenges, market positioning 2020 and beyond, international marketing mix strategies (i.e., product, place, price, promotion), and conclusion.
  • The report must be explained with theoretical justifications and practical examples with appropriate citations.
  • The total word limit for the whole document must not exceed 3000 words, including references.
  • You need to have citations/references of at least 8 recent and relevant journal articles, and two textbooks;
  • Please ensure that your task includes relevant concepts, theories, tools, and models etc. discussed in 1-12 weeks in this unit.
  • The Turnitin Matching rate must not exceed 20%.
  • Please upload your assessment task online through a specified assessment link, and by week 12. It must be a word document.
  • Please familiarise yourself with the University’s assessment policy and procedure, grading policy, assessment extension policy, late submission penalty, plagiarism policies and the like.
  • As per the policy, late submission of an assessment task will attract a 5% deduction of available marks for each day after the due date.
  • If you need to submit an assessment extension request, you can only apply through the unit Moodle site at least 24 hours before the deadline ends.
  • Please consult your lecturer and tutor about developing this assessment task. The selection and presentation of resources from Google, Wikipedia, Social Media (e.g., Instagram, Facebook, LinkedIn etc.), NetMBA, MarketingTeacher, tutor2u, assessment hire and other third party sources will be assessed negatively.

Assessment Due Date

Week 12 Friday (9 Oct. 2020) 5:00 pm AEST


Return Date to Students

Exam Week Friday (23 Oct. 2020)


Weighting

40%


Assessment Criteria

For more details about the following marking criteria, please read the marking rubric and watch the recorded videos that are to be available in the Moodle site, and participate in your class regularly.

  • Introduction and International market characteristics – 5 marks
  • Current challenges and positioning – 6 marks
  • Positioning for 2020 and beyond – 3 marks
  • International marketing mix strategies (4 x 5 marks) – 20 marks
  • The report format, including graphics, tables, and styles, conclusion, citations and references – 6 marks

Referencing Style

Please contact us for a sample/customized paper