ENTE 3506/BLEX 3006: Creative Management and Marketing

The task is to prepare an essay of 1500 words on one of the following topics.

  1. Different national cultures have different approaches to creativity and
    innovation. Using two countries of your choice, explain how these different
    approaches can affect the level of innovative output between your chosen two
  2. Crowd creation is changing the way that private sector organisations work.
    • Define the concept of crowd creation and argue to what extent it is
    becoming more attractive to the private sector. Apply a private sector
    case study of your choice to your argument.
  3. Multinational enterprises (MNEs) face increasing competitive pressure to
    produce more blue ocean innovations in less time. Define boundary practices
    and boundary objects and apply them to an MNE case study of your choice to
    explain how they can contribute to faster blue ocean innovations.
  4. Contemporary entrepreneurial personal development involves developing
    business through personal networks. Define the concept of relational learning
    and apply it to a business idea that you intend to develop in the future.
    Additional Optional Essay Choices for Business and Finance (BAF) Students
    NOTE: BAF students can either choose one essay from this section or one from the
    topics above
  5. Consumer protection is a growing concern due to online fraud. The evidence
    is clear given that the banking community is currently tightening up on
    security. Explain how blue ocean concepts might help to make bank accounts
    more secure for consumers, using a case study of your choice.
  6. Crowd funding platforms are an effective alternative to banks for raising
    money. Using a case study of your choice, analyse to what extent this
    statement is accurate.

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