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Module Learning Outcomes
LO1: Critically evaluate approaches to organisational strategy and managing change in professional practice
LO2: Critically review the application of creativity and innovation in changing an organisational strategy to achieve a business objective
LO3: Critically reflect on the leadership qualities for effectively managing strategic change with creativity and innovation in relation to professional development
PSRB Learning Outcomes
PSRB LO1 Understand how to develop strategy
PSRB LO2 Know how to develop strategy
PSRB LO3 Understand the scope and context of strategic change
PSRB LO4 Know how to propose a strategy for leading strategic change
Assessment Brief:
This is an individual assignment based on a critical analysis of a real organisational issue and includes a presentation of findings. To complete this assignment you must choose one of the case studies from the choice provided on AULA.
The assignment consists of a 3,500 word equivalent portfolio of three tasks. In order to complete this assignment, you must:
• submit a report meeting the needs of Task 1,
• submit an Audio / Visual device which meets the needs of one of the four options identified in Task 2, and
• submit the Reflective element identified in Task 3.
• Please refer to the Module Web for more detailed information for each section of the assessment.
Your 3,500 word equivalent submission will be assessed on the following areas:
1. Developing a strategy to lead change 40 marks
2. Developing an Audio / Visual device to support the change 40 marks
3. A reflective personal and professional account 10 marks
4. Overall presentation and application 10 marks
Total 100
Submission structure
The submission is divided into three tasks
Part A: Developing a strategy to lead change (1,500 words – 40% of the marks)
Task 1 – Strategy Report
Produce a 1500 word report which completes sub-tasks a) and b) below:
a) Using appropriate tools, critically evaluate the operating environment of your chosen case study company and complete a strategic analysis.
b) Propose a strategic change management plan identifying your own leadership style.
It is expected that appropriate models, academic sources and good practice theory will be applied and be academically rigorous to support your work. Your work must be based on CMI and Module related materials.
Additional information related to this Task is available on AULA.
Task 2 – Launch Materials (1,500 words equivalent – 40% of the marks)
Having proposed a strategic change management plan in Task 1, complete ONE task from the four options listed below based on your findings from Task 1 to communicate the change.
a) Create Launch Materials (or similar intervention) to brief your “colleagues” about the Change Programme (including, for instance, project name, logo, tag line, information leaflets and PPT template slides as well as your supporting notes – see below) OR
b) Create Launch Webinar (or similar intervention) for the change programme (10 minutes including, for instance, project name, logo, tag line, PPT slides if applicable, and your audio narration, as well as your supporting notes – see below).
OR
c) Design a teaching session on a specific Creativity and Innovation technique (10 minutes recorded session including lesson plan, materials and your audio narration as well as your supporting notes – see below) OR
d) Create two Short-term wins: based upon your analysis in Task 1, design and present two new innovative products, services and/or processes for your case study company (including , for instance, visuals, name, logo, tag line and information leaflets as well as your supporting notes – see below).
It is expected that where appropriate, relevant CMI and module-related materials, academic sources and good practice theory will be applied and be academically rigorous to support your work. The use of such materials must be reflected in your ‘supporting notes’.
Additional information related to this Task is available on AULA
Part B: Personal and Professional Account (500 words – 10% of the marks)
Task 3:
Write a critical reflective personal and professional account, answering the following question:
What skills and behaviours do I need to develop in order to creatively implement a programme of innovative change in a range of contemporary organisations?
Additional information related to this Task is available on AULA.
Remember:
1. This is an individual assignment. You may not work on the assignment in groups or teams, either formally or informally.
2. Your assessment of the organisation’s position and your recommendations MUST be based upon the Case Study interview you have selected.
3. In your responses, you are allowed to make reasonable research-based assumptions to the case study details provided. However, the case study should not be changed or compromised in any way. If your analysis is not based on the case study interview you will lose significant marks. If you use a different case study to the ones provided you will fail and receive 0% grade
4. You need to apply a selection of the models, tools and methods that have been referred to in the module resources and discuss their relevance to the client’s situation as you understand it from the Case Study interview.
5. You will lose significant marks by using models and theories which are not part of the Module content and the CMI resources.
6. You will lose marks by not applying evidence to those models and theories.
7. Some wider research is beneficial but it must not detract from your prime focus which is the case study interview and CMI and module-related models and content.